Description:
Black Friday is one of the busiest shopping events in the world, known for huge discounts, long queues and a buying rush that sets the tone for the holiday season. It originally started in the United States, taking place the day after Thanksgiving, but today it has grown into a global retail phenomenon. Both online and offline stores take part, offering price cuts on electronics, fashion, home appliances, travel packages and almost every product category you can imagine. For many shoppers, this is the time to grab long-planned items at the lowest price of the year.
The rise of e-commerce has pushed Black Friday to a new level. People no longer wait outside stores in the early morning. Instead, they refresh their mobile screens and compare deals on different websites. Brands use Black Friday to boost sales, clear old inventory and attract new customers. For companies, it is an important moment to analyse consumer behaviour, test marketing strategies and strengthen their brand reach. Many businesses even depend on this season to meet their annual revenue targets.