Description:
Apple India has grown from a premium niche brand into a major player shaping the country’s tech landscape. Its rise is driven by a mix of smart strategy, strong partnerships and a long term focus on building trust with Indian consumers. Over the last few years, Apple has steadily expanded its presence through local manufacturing, improved pricing strategies and a stronger retail network. This gradual shift has helped more people experience Apple devices without feeling shut out by high import costs or limited service support.
One of the biggest turning points for Apple in India is the push toward “Make in India.” Many of its popular models are now assembled locally through partners like Foxconn, Pegatron and Wistron. This move has not only reduced duties but has also allowed Apple to increase availability and scale up production for both domestic and export markets. India is becoming one of Apple’s important global manufacturing hubs, and the company continues to invest in expanding these facilities.